Meta EU campaign
Design
Persuade European policymakers to engage in discussions for a Trans-Atlantic Data Agreement, ensuring the uninterrupted operation of Meta and its platforms within the EU.
Beyond Meta’s presence in Europe, this initiative is crucial for the sustained operations of small businesses, community groups, and not-for-profits across the continent.
We told 8 inspirational stories of small business owners, community groups and fund-raisers across 7 European countries in 6 different languages.
The design is based on the idea of two parts coming together to form something greater.
This idea is translated into both print and motion, where images are divided and unified at the same time through the strategic use of typography and layout.
Over 1,000 pieces of advertising creative were crafted across various platforms, including print, digital out-of-home, banners, display, moving image, radio and podcasts.
Attained one of the highest message pull-through rates among all Meta campaigns, particularly noteworthy considering the sceptical, small, and elite policy audience targeted.
