[KEEPERS]
Art Direction
Design
The creative concept centres on the theme of preservation and protection, symbolising a commitment to sustainable fashion and the protection of both cultural heritage and the environment.
[KEEPERS] invites consumers to become part of a movement that values longevity and responsibility in fashion.
The monochromatic colour scheme of black and white emphasises simplicity and timelessness, which aligns with the brand’s sustainable approach. The rough, almost hand-printed look of the text and graphics conveys a sense of artisanal quality and a return to traditional methods in garment production.
The monochromatic colour scheme of black and white emphasises simplicity and timelessness, which aligns with the brand’s sustainable approach. The rough, almost hand-printed look of the text and graphics conveys a sense of artisanal quality and a return to traditional methods in garment production.
