CORE
Art Direction
Design
Vital health information often fails to reach diverse communities. We needed a way to make healthcare communications more accessible and inclusive.
Developed the CORE framework with external experts to guide clear, human-centred health comms. Used universal symbols to represent the four pillars — Community, Offer, Respect, Ease — bridging cultural and linguistic gaps.
The visual-led approach made complex health messaging more relatable and easier to understand. CORE became a flexible, design-driven tool for more equitable communication.
