B:leaders
Branding
Art direction
Design
Burberry needed an internal initiative to inspire teams and reinforce brand values. It had to feel aligned with the brand’s elegant, premium identity.
B:LEADERS, a type-led system built around the “:” symbol. To guide tone and culture we’ve introduced three pillars — B:longing, B:heard, B:leaders.
A refined, cohesive visual identity that pushed the Burberry look and feel internally. The initiative became a unifying force, fostering clarity, pride, and inspiration across teams.
