With 70% of our planet covered by ocean, its health affects every living thing on Earth. The challenge was to combine scientific accuracy with a tone that could captivate a wide audience, from students to the general public, while avoiding overly complex or dry delivery.
Using the environmental organisation’s signature blue as a foundation, we created a series of animations that combined bold colour contrasts and an inviting illustration style.
The final animations successfully bridged the gap between science and storytelling, driving engagement across diverse audiences.