Innee
Creative Direction
Art Direction
Design
The skincare market, particularly in Southeast Asia, often overlooks diversity and inclusivity, while societal norms continue to stigmatise the naked body. The challenge was to create a brand that could confront both of these issues challenging beauty standards and cultural taboos while still resonating emotionally and aesthetically with modern consumers.
Innee, French for “innate”, is a brand tat celebrates the liberation of the body and the rejection of imposed norms. Every element, from logo design to photography and film, was crafted to express freedom and authenticity.
Gender-neutral colour palettes, natural textures and
intimate visuals worked together to destigmatise nudity and sexuality, while maintaining a refined, elegant aesthetic.
The result is a brand that connects deeply with its target audience and beyond. Innee delivers a powerful message: that beauty is inherent, and liberation begins with self-acceptance. The concept successfully challenged conventions and positioned the brand as a forward-thinking voice in the skincare industry.
